Community Activism Fuels The Spread Of Conspiracy Theories, New Study Reveals
In a recent study co-authored by Stephen Murphy from Trinity Business School, researchers delve into the social dynamics that are drawing people toward conspiracy theories. Contrary to the stereotype of isolated individuals, conspiracy theorists are increasingly organizing, recruiting, and even engaging in public protests.
The research, conducted over five years, involved interactions with individuals on the verge of embracing conspiracy theories. Instead of being solitary 'keyboard warriors,' these individuals are finding a sense of community and purpose, often leading to activism.
The study highlights how personal hardships, such as job losses or bereavements, can fuel a turn towards conspiracy theories. These events can trigger distrust and anger towards authorities, driving individuals to search for explanations that conventional narratives don't provide. This search often leads to 'awakenings' where people believe they've uncovered hidden truths about societal control.
Conspiracy theory communities serve as more than just forums for alternative explanations; they offer a sense of identity and belonging. Online and offline interactions reinforce these beliefs, creating a collective momentum that makes them difficult to dispel. Participants in these communities often express surprise at the supportive networks they discover, which encourage them to 'do their own research' and contribute to the growing body of conspiracy theories.
However, this sense of empowerment comes with significant risks. Many conspiracy theorists face social isolation and legal consequences for their actions. The case of an anti-vaccine activist sentenced to prison in 2024 highlights the potential dangers of acting on unverified claims.
While real conspiracies do occasionally occur, the study points out that much energy is spent on imagined threats, sometimes overshadowing genuine issues. The rise of 'conspiracy entrepreneurs'—individuals who profit by amplifying suspicions—further complicates the landscape, as they create content that fosters distrust while selling related products.
Ultimately, the research underscores the need to understand the social factors that make conspiracy theories appealing. By addressing the underlying causes, we might better engage with individuals drawn to these communities and potentially mitigate the negative impacts of their activism.